The Great Online Shopping Festival(GOSF) 2014 was created by Google India on 12 December 2012 in collaboration with a number of Indian online shopping portals.
The concept of the GOSF was that the online shopping sites would give heavy discounts for one day, in order to promote their sales.
In December 2014, the GOSF will involve over 300 online retailers including Flipkart, Myntra,Jabong, Amazon.in, Snapdeal, Groupon, FabFurnish.com, Lenskart, HomeShop18, The Mobile Store and India times.
GOSF 2014 Dates
It will take place on Dec 10th – 12th 2014
Designed to boost online shopping in India, the mega online shopping festival will feature over 450 partners offering their best deals. In addition to these, GOSF will also feature exclusive launches from leading brands like Motorola Nexus 6, HP, Lenovo, Tata Housing, Karbonn, Van Heusen and Asian Paints.
“Great Online shopping festival is India‘s version of cyber Monday and is an exciting platform to move the industry forward,” Rajan Anandan, VP & Managing Director, Google India said, while speaking about the momentum of online shopping in India, “The consumer confidence to shop online has grown considerably in the last 12 months, boosting the growth of both large multinational and homegrown companies. Our recent report projects that the Industry will continue to see robust growth in next few years making it a USD 15 billion industry by 2016.”
GOSF will host a special contest offering a chance to win 14 minutes free shopping hosted by leading brands. Users will be able to participate in this contest across leading social media platforms from 25 November till 8 December 2014.
The contest is hosted by 14 brands – Asian Paints, Jet Airways, Kindle, Micromax, HP, Ask Me, CraftsVilla, Cox & Kings, Goibibo, Big Bazaar, KOOVs, Trendin, Lakme and Lenovo.
The initiative was launched by Google in 2012 and has seen tremendous response. Last year, two million users visited GOSF and over 16 million users visited the sites.